Advertising Concept Book - Basic tools

Podcast with Marisabel Munoz , Review on the book "The  Advertising Concept Book " by Pete Barry 

      In my podcast, I will review about a Creative Book "Advertising Concept Book "


Hi everybody, good night, in my podcast today, I will review about advertising, and which are the Basic Tools, I don't know if you have think about this topic, but the advertising move the world. Before you start working on any ad, you must ask yourself, what is this company trying to say about their product or service in their advertising? What could or what should, they be saying?, What is the client promise the consumer? and What is the benefit?.

You need to think in what things are really important, because you need to have a purpose in the brand comunication, and have clearly benefit that you must communicate. If you don't have what are the proposition, how can you expect your idea be fine?

Other important thing is know, who are you talking to? you have to determine what is the target or audience, you need pin down Age, income, education, family status, occupation, hobbies, behavior taste and attitudes. Because this information is important for the great advertising.

Finally How do you want to say it? "HOW'" is the final pieces of the puzzle that keep ambitious creative people for do and great job.

I'm going to say you, some basic tools for you can to do a good advertising. The first try to say your idea in one sentence, because the idea have to be easy and simple. 

Kill your babe, sometime we have lovely idea in our mine and you ned to left and continue with new ideas. Write you idea, the brief note is your best friend. Don't tell, show, and the best form to show it, is using pictures, of course because the picture is more effective than words.